Methodology
IntelSMM is a data platform about SMM panels. It does not sell social media services and does not accept orders. This page describes how every published figure is produced. The numbers below are read from the running system, not written by hand.
How panels are found
Panels enter the index through discovery, addition by an administrator, a visitor submission, or a claim by the owner. A submission is reviewed before a panel is published.
How catalogs are collected
Only publicly accessible service pages and APIs that the panel owner has authorised are read. Nothing behind a login is collected. API sources are refreshed every 1 hour and public pages every 6 hours. See data sources and the crawler.
How prices are converted
Every price is expressed in US dollars per 1,000 units. A panel's own price and currency are stored unchanged, and converted with the daily rate from open.er-api.com. Each stored price keeps a reference to the exchange rate used, so a past figure can always be reproduced and is never rewritten when currencies move. Services with a missing, zero, negative or implausible price are kept in the catalog but left out of all statistics and price tables. A price is implausible when it is under a tenth of the cheapest 5% of its category (usually a $0.0001 test or placeholder row), or when the panel marks the service as disabled with an impossible order limit. Fixed bundles that a panel sells as a package are left out too, because their price is for the whole bundle and not per 1,000.
How service names are classified
Each service name is assigned a platform and a service type by fixed rules and dictionaries, so the same name always gives the same result. The classifier produces a confidence between 0 and 1. A name scoring below 0.70 is not shown in market tables; it goes to a review queue, and a reviewer's decision then applies to every panel that uses that name.
Country, refill period, speed, and words such as "HQ", "real" or "non-drop" are read from the name and shown as panel labels. They are the panel's claims. IntelSMM does not test delivery, retention or authenticity.
Market statistics
For each platform and service type the minimum, 10th, 25th, 50th (median), 75th and 90th percentile and maximum are computed over all listed services of published panels, and stored once per day. Trends compare a day's median with the median 30 days earlier.
Market Score
The Market Score is a number from 0 to 100 built from six measured components:
| Component | Weight | How it is measured |
|---|---|---|
| Reliability | 30% | 30-day uptime of the panel's homepage, checked every 15 minutes. 99.9% scores 99, 95% scores 50, 90% or less scores 0. |
| Price competitiveness | 25% | The panel's average price position across categories sold by at least 5 panels, using its median price in each. |
| Catalog depth | 15% | Number of classified services (on a logarithmic scale up to 5,000) and number of categories (up to 40). |
| Catalog stability | 10% | Share of the catalog still listed after 30 days. Needs a week of history. |
| Transparency | 10% | Owner verification (40), public service list (30), API (15), minimum and maximum published for at least 90% of services (15). |
| Domain history | 10% | Age of the domain registration, reaching full marks at five years. |
A component that cannot be measured yet is left out and the remaining weights are rescaled; at least three components are needed for a score. A price index needs at least 3 qualifying categories. Medians are used throughout, so one unusually cheap service cannot lift a panel.
Paid featured status, subscription level and advertising spend are not inputs to the score and have no effect on the order of any organic table.
Price index
A panel's price index is the median, across qualifying categories, of its median price divided by the market median. An index of 0.82× means the panel is typically 18% below the market median; 1.00× is the median.
Change detection
Each refresh is compared with the stored catalog. New and removed services, price increases and decreases, renames, and changes to limits or refill terms are recorded. A price change of 5% or more is treated as significant. A panel's first catalog is a baseline and produces no "new service" events.
Uptime
A panel counts as up when its homepage answers with a status below 500. A page that blocks automated visitors but responds is counted as reachable.
Provider relationships
Most panels resell services bought from another panel, usually keeping the provider's service names and adding a markup. That leaves traces in catalogs and prices, and IntelSMM uses them to infer probable relationships. A relationship is always an inference with a confidence, shown as "probable", and never as established fact unless a panel owner confirms it.
For each pair of panels that share at least 20 identical service names, five signals are measured:
| Signal | Weight | What it measures |
|---|---|---|
| Catalog coverage | 30% | How much of the reseller's catalog is also found at the provider. Names found on many panels count for little. |
| Unusual identical names | 25% | How many long, rarely seen service names the two panels share word for word. |
| Markup stability | 25% | The share of matching services priced at the same ratio. The consistently cheaper side is the probable provider. |
| Price changes together | 15% | The share of the provider's price changes that the reseller matched within 72 hours. |
| New services together | 5% | The share of the provider's new services that the reseller also added. |
A signal without enough history is left out and the others are rescaled. A relationship is published only from 70% confidence, and without any evidence over time it is never rated above 95%. When two panels both appear to resell a third, they are treated as siblings and neither is reported as supplying the other. Panels with the same catalog at the same prices are reported as related without a direction.
The method can be wrong, most often when the real provider is not indexed and the cheapest of its resellers looks like the source. A panel owner can confirm or dispute a relationship, and a disputed one is taken down while it is reviewed. The provider side of a relationship is named; the reseller side is shown with its domain partly hidden, and the identified list is a paid feature.
Owner verification
Claiming a panel is free. The "Owner verified" badge means the account holder proved control of the domain by DNS record, meta tag or file. It is not an endorsement and does not mean "trusted" or "recommended".
Which pages are published to search engines
A service-type page is offered for indexing only when it has at least 30 services from at least 5 panels. Sorted and filtered views are never separate indexed pages.
Advertising
Advertising does not influence the Market Score or any price table. See the advertising policy.